Capturing your story
At Open Impact, we offer bespoke analysis that goes beyond traditional metrics, providing universities with a comprehensive understanding of their economic footprint. From direct financial outputs to the broader impact in the local and national economies, our assessments are designed to capture the full spectrum of a university’s economic and social activity.
Whether it’s for strategic planning, engagement with local government or multinational companies, or enhancing funding applications, our assessments serve as a powerful tool in showcasing your role as a key economic player.
Powerful impact reports
Our analysis of impact on the regional and national economy is based on economic best practice. Accurate and authoritative measurements of your impact help reinforce your university’s local and national role as an anchor institution, serving society.
Methodological rigour: We utilise the latest UK-wide and regional economic data from official sources. This ensures accuracy and relevance in our assessments and transparency in our calculations.
Capturing nuance: We pay particular attention to the details: support for the local skills economy, contributions toward key workers, and business training and engagements. We also recommend a focus on widening participation to better contextualise the economic data.
University data integration: We work with you (without burdening you). We incorporate comprehensive university data, including staff numbers, income streams, student demographics, and expenditure, to accurately calculate economic impacts.
Understand your context: Every university is different. Your history, mission and local positioning frames our work. Where applicable, we review and pull out key statistics and headline messages from previous impact reports. This can support longer-term planning, and locate current impact in context and trend.
Your impact narrative should be positioned to contribute to wider regional and national government planning. Bespoke data analysis, tailored to your local geography, is an important foundation for this.
However, the most powerful impact reports combine data based on rigorous economic modelling with stories of your success. That’s what we specialise in compiling compelling case studies based on in-depth research – site visits, interviews, and even polling. We’ve written hundreds of case studies – for large universities, small and specialist institutions, groups of universities, and sector-wide and sector-specific.
We advise that any economic impact analysis is complemented by detailed case studies. How have communities benefitted and businesses grown because of your university? Detailed case studies allow you to tell the story of the significant impact you have.